A lot of my content often revolves around things to do in your photography business…so I thought it would be fun to change things up and share my humble opinion on what you might be doing that is hurting (not helping) your photography business
I should preface this by saying that this is not an attack, nor should you feel any shame if you’re doing (or have done) any of these things. The entire intention of my platform is to help photographers grow their businesses and to experiencing sustainable, long lasting success.
In an effort to keep this short and sweet, let’s dive in.
1. Purchasing an audience, likes or followers:
Whether it’s followers, likes, or client lists, this is one of the worst things you can do inside of your photography business. I’ll save the speech on the negative impact this has on your metrics and just say this….It’s deceitful but moreover, it’s tacky and it’s totally obvious.
When potential clients see and experience your falsely inflated platform it shows them that you can’t obtain that reach and audience organically which will subsequently have them subconsciously wondering what else you can’t do. They might wonder if you actually have a decent client base which at the surface isn’t any of their business but will trickle over into them wondering, whether you’re experienced or even talented enough to take their photos. They will interpret your lack of confidence as a reason not to trust your services and your expertise no matter how seasoned you are.
2. Focusing too much on PUSH marketing:
There are two types of marketing that your business should revolve around. Push and Pull sales/marketing.
There is a time and place for both, but I’m here to tell you that revolving your approach around push marketing isn’t doing you any favours.
I’ll dive into each of these strategies in another blog post, but really quick:
Push Marketing is a strategy that pushes products and services to a specific audience.
Pull Marketing is a strategy that draws your clients towards your offers.
I should add that injecting your push marketing with too much urgency is the absolute fastest way to turn off potential clients from wanting to work with you. Specifically, please stop focusing on posting how busy you are, how limited your availability is. Especially when it’s not true ;)
What do I mean?
We’re all familiar with the product/service providers who relentlessly talk about their business/offers. They sell, sell, sell and often include deadlines, and limitations surrounding those offers in hopes that this will magically make the client want to buy when in fact it often has the opposite effect.
I like to think of it as a 70/30 rule…
70 percent of our efforts should be pull marketing while 30 percent should be push marketing. It will take some practice but it will be well worth it.
3. Comparing yourself to everyone else:
Easier said than done, it’s hard not to compare ourselves and our work to everyone else. What they’re doing, in every aspect of their life and business…constantly comparing your worst to their best…
Trust me when I say I wish I stopped caring sooner and my life and business drastically improved when I finally did.
For a long time I was worried what everyone else was doing. Their editing style, seemingly full calendars, luxurious lifestyles…the list was endless, but fact of the matter is that you have no idea what anyone else is doing or what they’re going through and thus the comparison game is (in my opinion) completely toxic.
You don’t know…
What phase of their business they’re in…
Their life circumstances…
How hard they work behind the scenes…
Their support network
Their mental health
etc. etc. etc.
And frankly it should matter. At all.
And there you have it, 3 Things That Are Hurting (Not Helping) Your Photography Business…
I’d love to have a deeper conversation with you about your thoughts on this post so feel free to jump into my DMs on IG. Was this helpful? Do you agree/disagree? Are you guilty of any of these? What are some other things I could potentially add to the list for a future post?
Until next time,