I have to tell you something…

A saturated market is not a “bad” market. It is a market with a clear demand
for the services you offer.

Consider This…

While it may seem like everyone who owns a camera in your area is a photographer, some of them are making a really good living in the industry.

You can too!

What do I mean? Well!…
People want, and are investing in the services you offer
Companies are forced to stay current, creative and competitive

Top 10 Ways to Stand Out in a Saturated Market:

Do not try to please everyone
Aim to serve
Be the expert
Be innovative
Network and form relationships
Branding
Be human & genuine
Define what makes you different
Find your niche
Elevate your client experience

Do Not Try To Please Everyone

Not everyone will love you, and that is ok! Being authentically you will ensure you attract the right clients and repel the rest. Focus on what makes you, you, and the success will follow!

Aim To Serve

When it comes right down to it, life and business are better when you are aiming to serve. Ask yourself how you can make others’ lives better, and you will be surprised at how much impact it has for your business.

Be The Expert

More often than not, your couple will be experiencing this wedding journey for the first time, and you as a wedding vendor will be an expert in the wedding field. Help them when you can. Give them suggestions, and advice when they ask.

Be Innovative

Take time to invest in yourself, and your business. Try new things, think outside the box and never stop learning! Continue educating yourself, and never settle.

Network & Form Relationships

Not everyone will love you, and that is ok! Being authentically you will ensure you attract the right clients and repel the rest. Focus on what makes you, you, and the success will follow!

Branding

The stronger your brand is, and the better the brand recognition is, the more likely you are to stand out in a saturated market. Can people recognize your brand and your work by a signature look!?

Be Human

It is easy to hide behind your work, but do not do it! Be the face behind your brand and let people see you! This will help people get to know, like and trust you and build more credibility behind your business.

Define What Makes You Different

Define your style, and own it, and love it! There is a style for everyone, and if you commit to consistence, the right clients will be drawn to you.

Find Your Niche

What ‘kind’ of wedding photographer do you want to be? Elopement, destination, traditional…? The niche you gravitate towards is probably what you are best at, so nurture that!

Be Genuine & Authentic

Be a good, genuine human being with zest and love for what you do. You would be surprised at how much this will make you stand out from the rest!